As we have learned in class, this generation has become reliant and immersed in the digital world. The rise of technology is affecting how individuals live their day-to-day lives. Due to the rise of technology, everything has been and continues to change; we have to learn how to adapt to this digital era. Digital disruption is changing the way journalism is done. Traditional journalism is no longer so prevalent as the new digital technologies have taken over. Companies and journalists need to keep adapting their traditional ways in order to keep the audience attached and to stay alive during this new digital world. News sources have expanded to online outlets, and individuals now have countless avenues to receive their news. One aspect that has undergone many changes, or at least advancements, is sports journalism.
“With the advent of the internet, the last decade has seen an explosion in sports news, analysis and chatter, with dedicated fans continuing to devour as much as they can get.” – The International Business Times.
Prior to the digital era, individuals received their spots news and updates from the television and newspaper. Everyone received his or her stats and coverage in the same format, same angle…. well, just the same. The rise of the Internet brought many more outlets and ways to receive sports coverage and analysis, as well as watching games.
Beyond the newspaper, television and even websites, bring us bloggers, fans, and athletes breaking their own news via websites and social media sites, such as Twitter and Facebook. This activity has further allowed individuals to make their sports news intake more personalized.
Below is part of an infographic that I found which displays how popular Twitter and Facebook are in receiving sports news, and how much it trumps television and sports radio. 81% of the people said that they prefer the Internet for their sports news.
Twitter, and other social media sites, allows anyone to post their own news and content. Coverage from sporting events are constantly updated onto these social media sites. You are watching the same game as some of the people you are following, and you are able to get a different take on the game than what just the TV reporters are saying. You have the ability to see the score, highlights, controversial information, plays throughout the game, etc.
Below are live tweets from the Packers game from this past football Sunday.
This displays a constant update as to what is happening in the game, with a little bias towards the Packers. The audience can tell I am rooting for the Packers, and anyone who follows me can receive updates on the game. My tweets allows fans to get sports updates from Twitter, and not need to go watch the game or check out ESPN in order to get the updates. With the rise in popularity of social media sites, such as Twitter, most famous people have them, including athletes and broadcasters. Individuals choose whom they would like to follow, and it allows them to receive their news income from whomever they choose, which means they are personalizing how they get their sports updates.
With the rise of Twitter, and other social media sites, athletes don’t even need a reporter to transcribe their game and post-game quotes; athletes have the capability of posting their own thoughts themselves, and within seconds and minutes, thousands of people will see it. Fans can read what their favorite athletes have to say rather than tuning into the news on television. Derek Jeter stated that fans are able to connect with their favorite athletes, and vice versa, “…straight through social media, without any filter.” ESPN, as well as other news outlets, will now go straight to an athlete’s Twitter account to show what they have been saying, rather than showing an interview.
There are many other ways in which sports news has become more personalized.
- The MLB site allows individuals to watch a game not only on their website, yet from any angle that the viewer chooses to. In fact, it is not even only MLB who does this, but NFL as well. If you want to watch the game from the quarterback’s point of view- you can do that. The audience is the director.
- On SB Nation, they have more than 300 separate web sites maintained primarily by part-time writers who put together posts, facilitate dialogue and interact with commentators. These game threads are a way that people can communicate and engage with other fans about a team, play, etc. this allows fans to read dialogue that they want to read and receive news in which they want to hear. ESPN lost 5 million visitors year-over-year, while SB Nation grew by 20%. This shows how technology is affecting the new world of sports journalism, and how it will continue to change for journalists, organizations and fans.
- Smartphones have become extremely popular. In fact, according to Pew Research Internet Project, as of January 2014, 58% of American adults have a smartphone. Because they have become an avid factor in many people’s daily lives, sports have reached into the app world. There are many different apps allowing fans to download and select specific settings for what they want to see. For example, the Team Stream app allows individuals to stay in the know with their favorite teams and get handpicked sports stories from around the web. Individuals can pick their favorite teams and topics, open a team stream for an overview of everything that’s happening to their team, browse the personalized home screen for the biggest stories in sports, blended with top stories for your team, read articles from the bleacher report and from best sports sources across the web, as well as get news alert notifications for breaking stories. Fans are able to get notifications for breaking stories, before it even breaks into the news on radio and/or television. Fans are able to get all types of information on their team from just one source, rather than browsing multiple sites. There are plenty of other apps similar to this, such as the Sport Center and ScoreCenter app. ScoreCenter makes it easier to follow your favorite teams, anytime, anywhere as well as stay up to date on the latest scores with personalized scoreboards and alerts. Individuals can also watch video highlights and analysis. These apps allow users to collect the most important sports information that is fitted to their liking. It keeps people without a television or computer nearby to stay “in the know”. The ESPN app allows individuals to watch sporting events straight from their mobile devices. These apps allow fans to customize their notifications and news they wish to receive. There are plenty of sporting apps out there, and only more to come. These apps allow users and fans to be more interactive and participate more in the game.
BELOW ARE PICTURES OF WHAT YOU MIGHT SEE WHEN ON THE BLEACHER REPORT APP- Team Stream.
- Fantasy Football, a popular activity very similar to the regular NFL season, is another aspect that creates personalization. Fantasy football allows individuals to interact and compete against each other. Individuals create fantasy teams that are built from drafted players. The fans select which players they want on their team before the season starts based on how well they think they are going to do throughout the season. They way individuals get points is through their players stats in the real games. This creates personalization because it enables fans to choose their players and follow them throughout the season. Fans are essentially creating their own football games on the side. Fans become even more interactive with the games throughout the season because they are in essence, rooting for their players on their own team.
- Snapchat has been a popular app for a few years now, yet recently, they created the “our story” feature. This combines snaps from a particular event into one continuous stream, and it is live for numerous events and for all users. Individuals will notice a “live” section in the story section, which are essentially stories contributed by the Snapchat community of events. For example, on college game days, there will be a “College Game-day” story in which anyone who chooses to post to it will get on the stream. This leads people to watch certain sporting events right on snap chat. It allows individuals to watch one event from countless amount of people’s eyes.
- The last aspect that I am going to focus on the most that creates personalization among sports is Livestream. Blogging allows anyone to view and gather sports updates, videos, stats, etc. However, Livestream takes it to a whole other level. Livestream is a live streaming video platform, which allows users to view and broadcast video content using just their camera and computer through the Internet. Livestream has many different topics, yet I am going to focus specifically on sports. When directed to the site, one has the option of clicking watch or broadcast. If one goes the route of watching, then after clicking the tab of their topic (we’ll go with sports), you have the option to click on a countless amount of events. Once you find the event that you wish to watch, there are many different broadcasts and videos on that one event. This site allows individuals to watch whatever they want from any source that they choose, as well as perform their own broadcasts if they wish to do so. This site makes broadcasting very simple and personable. Their mission is “to democratize live video broadcasting and provide the tools to bring every event live online.”
We thought the television was amusing and exciting when it first came out, and then even more so when the endless amount of channel were available. Now, forget the television. We are able to watch practically everything online, and not just what has happened in the past, but live events. You are also able to watch Livestream not only on your computer, yet on your iPhone, iPod, iPad, as well as on Google Play for those with an android or tablet. With the rise of the Internet, will the future of television essentially be online? Below is a quick, yet interesting, e-mail interview with Matt Faber, a consultant with Livestream. He makes some interesting points about how Livestream is so personalized and the different aspects in which the site will change in the future.
1) what was the main incentive for creating live stream?
To provide a way for anyone with a live event to stream it over the internet and reach a broader audience.
> 2) how has it changed throughout the years?
Originally, you needed production tools and a powerful computer to do a live stream-. But now everyone has a device in their hand (iPhone, Android) that can use a Livestrem app to immediately start broadcasting live.
> 3) what do you think will change about it in the upcoming years?
From a production standpoint, you still need a powerful computer and separate production tools to do a live stream containing multiple cameras, and other features (graphics, chroma-key, etc). But over the next few years, the average consumer laptop will be able to run software containing these production tools
From a content standpoint, you will be able to view live events that aren’t “big enough” to have tv deals. Sports is a great example….an Ironman Challenge can now be broadcast to anyone. Or a soccer game that may be televised in the UK, can be live streamed in other countries .
> 4) how do you feel it will affect the future of journalism/broadcasting (giving and receiving news)?
It’s really impactful for breaking news. Someone with an iPhone in Ferguson, Missouri last week could be capturing footage or interviewing people that a traditional news outlet might not. And “citizen journalists” can become new voices that build followings for their live reports.
> 5) Do you feel this is personalizing the way we receive and give news? if so, why? if not, why?
Yes. We can “choose” what live news (hard news, entertainment news, sports, weather, lifestyle news) we want and what sources we want it from. This already exists for “archived” news stories…but now we can watch news as it happens based on what we are interested in
> 6) How would you say it differs from other similar sites/apps?
The difference is that you are seeing something “live” rather than “near live”. So it really is tailored for certain types of content—breaking news, sports, live events where you have a chance to be part of the audience even if you are not physically in attendance. One of the most popular uses of Livestream are houses of worship–that live stream their weekly sermons. Another is schools live streaming everything from concerts to graduations.
> 7) have you received positive and/or negative feedback about it? if so, what kind of feedback have you received about it?
The feedback is generally positive. Some traditional news outlets might have concerns that “citizen journalism” is not necessarily responsible journalism, and that is true. But the audience will always gravitate to sources they trust–whether it’s an established source or a new source that could only exist because of live streaming. Some live event rights holders have wondered whether someone will attend their event if they can live stream it–but ultimately, there is no substitute for the real thing (if that was true, Met Life stadium wouldn’t be sold out for Giants games even though you can see it better watching at home!).
Digital disruption in journalism, specifically sports, has led to an extraordinary range and volume of content choices. With the rise of competitors for journalists, the way in which we can get news will only become more creative. News organizations are not only in competition with each other, yet also with individuals all over online outlets. In fact, teams and leagues have also entered into the content business themselves. The International Business Times states, “community generated content bubbled up from blogs and user submissions receive millions of monthly page views, and a new crop of innovative technology companies have devised ways to generate compelling sports content in an entirely automated fashion.” Because of all of these new online sites, like Livestream and other bloggers, everyone is in competition with the type of content that they put out and how they put it out. Beyond these sites are also the apps, which allow us to receive the only type of sports news and updates that we want to hear. These customized news applications are popular and changing the way we seek sports information and analysis. Journalism is becoming more like an art with people making their own personalized videos and their own commentaries.
Are these online sources and apps going to be our new form of sports, and other news, intake? How will the digital world and technology change the way we see and receive sports updates now?
BELOW IS AN INTERVIEW WITH EMMY AWARD WINNING SPORTS PRODUCER- TODD EHRLICH. He touches upon how he feels technology has changed the way in which we view sports as well as receive sports news and updates. He also mentions what he thinks the future will bring for sports.
Overall, we can see that the way in which we watch sports and receive updates are changing. Everything is adapting to fit into the digital world- putting events and broadcasts online, making scores and analysis instantaneous, and making all of it more personalized. Fans used to watch all of the events the same way- same angle- on the television or read about the updates on the radio or in the newspaper. Now, there are so many different outlets to watch and hear about sports, and cater it to your own liking; therefore, making it more personalized to what you enjoy.
How much more personalized can sports journalism get?
What will happen in 30 years from now?
How is the idea of watching sports going to change? Are these new apps going to be the future of sports viewing?
I am extremely interested to see what will come in the future being that what has already changed is quite extraordinary.